CLINICALLY PROVEN
Real results. Real people
We believe that true effectiveness comes from evidence you can measure and feel. That’s why we combine independently conducted clinical trials, real-world consumer studies, and our citizen science community to understand how our products perform in both the lab and everyday life.
Our groundbreaking
Clinical Trial
The study was designed to go beyond conventional beauty claims and rigorously investigate the full-body benefits of True & Wild Collagen supplementation, setting a new benchmark in collagen research.
RIGOROUS DESIGN
Double-blind, randomised, placebo-controlled clinical trial. Considered the "gold standard" of scientific research.
WHOLE-BODY FOCUS
Examined the whole-body benefits of collagen supplementation, highlighting it as a multi-functional wellness supplement.
COMPREHENSIVE EVALUATION
Objective instrumental skin measurements, expert visual grading, and clinically validated questionnaires to provide a comprehensive evaluation.
INDEPENDENT CONDUCT
Double-blind, randomised, placebo-controlled clinical trial. Considered the "gold standard" Our study is third-party verified, ensuring no bias in the results or reporting.of scientific research.
True Collagen
Significantly improved multiple markers of skin health as well as demonstrated changes in whole body health after 12 weeks of consistent daily supplementation.
Saw an increase in skin hydration
Felt more energised throughout the day
Saw a reduction in fine lines & wrinkles
Wild Collagen
Significantly improved multiple markers of skin and whole-body health, delivering visible and measurable benefits in beauty, digestion, sleep, and recovery.
Saw an increase in skin hydration
Saw a reduction in fine lines and wrinkles
Noticed less joint stiffness & discomfort
Our Consumer Studies
We run real-world Consumer Studies to understand how our products truly support daily lives. Over a set period of time, participants share their lived experiences through validated self-assessments, offering powerful insight into how they feel, function, and evolve.
Journal
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Fascia - is this the body’s richest sensory organ?
We tend to think of the body in separate parts - systems working alongside one another. But benea...
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Easy Protein Pancakes Made with Brave Ancestral Protein
Support your protein intake with our tasty, nutrient-rich protein pancake recipe. A great a...
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Do collagen supplements work? New study confirms the benefits
Collagen science has hit the headlines with a new study highlighting the many wellbeing benefits ...
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Protein Mythbusting
Protein. It’s become one of the loudest words in the wellness space. It’s talked about in nu...
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Laying your foundations - daily practices for a balanced life
It’s easy to get swept up in the latest trends - biohacks, gadgets, or Instagram-worthy rituals p...
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Functional Mushrooms: Nature's Ancient Remedy for Optimal Immune Function
For centuries, cultures worldwide have used mushrooms not just as a food source but also f...
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Embracing the Pause: A Journey of Empowerment through Menopause
In recent years, there has been a notable increase in awareness and education surrounding menopau...
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Why we created True Creatine+
As the Head of Innovation at Ancient + Brave, my work is not just about creating products - it's ...
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5 Common Creatine Myths Busted
Does creatine cause hair loss? Can creatine make you gain weight or cause water retention? Let's ...
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The gut-body connection: how your gut health shapes your skin, hormones, mood and more.
The importance of gut health is finally being shouted from the rooftops - and we couldn’t be happ...
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True Biome: The Next Chapter in Gut Health Science
True Biome is a formula designed not as a quick fix, but as a quiet, daily ritual tending to the ...
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Thriving together - life in a microbial world
You are only 10% human. The rest? Microbes. Tiny bacteria, fungi, and viruses that have bee...
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Is human connection the overlooked secret to thriving?
With wellness routines becoming increasingly intricate—layered with skincare routines, warm baths...
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To the women who paved the way - the healers, the rebels, the changemakers
It’s 2025, and hearing a woman lead a conversation on health is simply, and thankfully, the norm....
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Closing the Women’s Health Data Gap
In this journal, we explore the historical reasons why women's health is understudied in the UK a...
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The Six Essential Pillars of Lifestyle Medicine
By Dr Anne Latz, Physician for Lifestyle Medicine, Psychosomatics & Prevention Why Lifestyl...
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Science, Longevity & Being Brave Enough to Buck the Trend
Longevity has always fascinated me. Especially lately, after an online calculator told me (rather...
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Why women need fats
It’s time for the weekly shop, and whilst weaving through the aisles grabbing your (nutrient-dens...
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Not Another Wellness Routine: A Lifestyle to Live
For some, wellness is a genuine passion. Habits and routines that they’ve fallen in love with. An...
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Beauty from Within - Embracing Positive Aging in our Skin
There’s a delicate, and sometimes difficult, balance of lovingly accepting the skin we are in and...
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Collagen, Controversy and Conscious Choice
In the world of wellness, collagen holds an almost iconic place - celebrated by some, dismissed b...
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The secrets of the Blue Zones: What we’ve learned about living well
In our quest for health and happiness, it’s easy to get caught up in the latest fads - chasing th...
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More self-care, less control: rediscover your relationship with food
On our journey towards greater wellbeing, it’s easy to fall into the trap of constant striving –...
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This is what exercise looks like: fitness reimagined – for real life
Life got… full, fast. Our modern world can feel like a lot. Complex wellness protocols, mornin...
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Retrain your brain – for greater mental strength and inner balance
Author: Dr Myriam VorderwülbeckePsychological PsychotherapistMSc Psychology Our brain is an incr...
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Green energy: Focused rather than overexcited – Matcha, the gentle source of caffeine
In a world where caffeinated drinks are everywhere, many of us are all too familiar with that j...
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A day with Ancient + Brave – the ultimate guide to performance and balance from a nutrition expert
Movement, focus and mindful pauses are essential to me – both professionally and personally. A...
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What does Ancient Wisdom mean?
When we talk about “Ancient Wisdom” at Ancient + Brave, we’re not referring to nostalgia or spir...
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Our best chocolate recipes
We have compiled our favourite cacao + collagen recipes for you – perfect for summer or whenever ...
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Your body. Your home. How collagen forms the basis for strength and structure
Your body is your home. And like any lovingly cared for home, your body needs regular care – thro...
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True Hydration: Origin Story
Introducing True Hydration. Inspired by the natural electrolytes found in coconut water, this int...
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Embrace the rhythm of life: Facing each phase of your womanhood consciously
Life unfolds in cycles, brimming with complexity and perpetual change. From the rhythmic shift of...
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True Omegas+ origin story
At Ancient + Brave, we’ve always believed that true wellness means nurturing both your body and t...
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Ultimate beginners guide to taking collagen
It’s likely you’ve already heard talk of the benefits of collagen. This blog dives into the impor...
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Top 5 things you need to know about magnesium
Everyone is talking about magnesium at the moment. Why? We think there are many good reasons for ...
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The top 10 myths about collagen supplements explained: facts vs. fiction
In recent years, collagen has gained tremendous popularity as a supplement for skin, hair, joints...
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Everything you need to know about Type 1 + Type 2 collagen (and how they live in harmony)
Dip your toe in the world of collagen and you soon start to see that, beyond the well documented ...
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The power of nature: raw cocoa – enjoyment, health and tradition
Across many cultures, winter is a time to nourish both body and soul. As nature slows down, th...
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How long does it take for collagen to start working?
Introduction: Collagen is often referred to as the "building block" of our bodies, given its cruc...
