30%
JOIN OVER 400,00 GLOBAL CUSTOMERS
Make It a Daily Routine
Every day makes a difference. Commit to your ritual with our 3-month starter set
Whole-body health
Save 20% on your first three orders with our bestselling collagen subscriptions.
Free
Ritual Scoop
When you subscribe
Bestsellers
-
View product
- Type I Hydrolysed Bovine Collagen
- EU sourced, free from growth hormones + antibiotics⁺
- Neutral taste and odour, dissolves easily
-
View product
- Type I Hydrolysed Marine Collagen
- MSC-certified wild-caught fish
- Neutral taste and odour, dissolves easily
-
View product
- Combines prebiotics, postbiotics and L-glutamine
- Low FODMAP, gentle by design, vegan
- Made for consistent, everyday gut support
-
View product
- Raw cacao for a rich, smooth chocolate flavor
- Nutrient-dense, nourishes from within
- Gentle adaptogenic support
-
View product
- Peak performance, focus and recovery
- Supports physical and cognitive well-being
- Unflavoured, easy to use, vegan
-
View product
- Type II Collagen blend
- Contains Vitamin C to contribute to normal function of bones and cartilage
- Convenient, once-daily capsule format
-
View product
- Deliciously nourishing organic Matcha
- Blended with Lions Mane and antioxidant-rich Moringa
- Gentle, lasting energy
-
View product
- Utilises natural electrolytes within coconut water
- Hydrates and revitalises body and mind
- Added minerals for daily energy
-
View product
- Plant-based omegas nourishing whole-body health.
- Supports heart, brain, and vision.
- Hydrate skin and body cells.
-
View product
- Peak performance, focus and recovery
- Supports physical and cognitive well-being
- Unflavoured, easy to use, vegan
-
View product
- Type I Hydrolysed Marine Collagen
- MSC-certified wild-caught fish
- Neutral taste and odour, dissolves easily
Not sure where to start?
The Foundation Bundle
Meet our experts
-
My goal is to help people feel strong at every stage of life. We bring together science and nutrition to create tools that truly support long-term wellbeing.
Uta BoellingerNutritional Therapist
-
With over 20 years' experience as a specialist in health, myself and the team have the powerful opportunity to create products that support both people and our planet.
Dr Jenna MacciochiDirector of Science & Innovation
-
We are constantly expanding our research in nutrition and ingredients to ensure we are delivering the highest quality products that are pure, potent, and efficacious.
Jo WoodhurstDirector of Nutrition & Education
Subscriber Benefits
Off your first 3 three orders
Off thereafter
Free Shipping over €50
Exclusive free gifts
Free Gifts
Ritual Scoop
(Ritual Case on second order for capsule products)
Tote Bag
Bamboo Straw
Shop by health goal
Traceable sourcing. Free from anything unnecessary.
EU herds
Third party tested
Single ingredient
Non-GMO
Sugar free
Gluten free
MSC-certified
Third party tested
Single ingredient
Non-GMO
Sugar free
Gluten free
Advanced formula
Balanced blend
Vegan friendly
No fillers
Third party tested
No sweeteners
Mineral blend
Vegan friendly
No artificial flavors
Max absorption
No Sweeteners
Third party tested
We are a B Corp
Born for purpose, not for profit, we hold ourselves accountable to the highest ethical standards.
We are members of 1% for the Planet
We do business differently and put people and the planet at the heart of everything we do.
Our Story
Rooted in ancient wisdom and backed by science, our simple daily rituals are reshaping modern wellness.
Trusted by experts
-
Ancient + Brave and my philosophy are a perfect match: self-care as a daily ritual. I love the high-quality products, the beautiful packaging, and the holistic approach to wellbeing.
Marie AmièreModel & Speaker
-
As an entrepreneur and mother, my daily life is often intense – both physically and mentally. That’s why I consciously support my body with routines that feel sustainable and supportive in the long term.
Stephanie DettmannEntrepreneur
-
Personalized, sustainably produced, and scientifically sound supplement formulations, such as those developed by Ancient + Brave, represent an essential building block for a holistic longevity lifestyle, alongside a balanced diet, exercise, good sleep, and effective stress management.
Dr Anne LatzDoctor
-
After my test, I can say: Ancient and Brave products are truly worth the money. The products are of excellent quality and made with high-quality ingredients. You can taste the difference. But that's not all: both body and mind benefit equally from the carefully selected recipes.
Isabel StillerHead of Beauty, FürSie
-
In my practice, I work daily with people going through challenging times. A holistic approach is very important to me. Mental and physical health are inextricably linked. This is a value I share with Ancient & Brave.
Dr. Myriam VorderwülbeckeM.Sc. Psychotherapist
-
I really like the products from A+B and use them every day. I feel like they truly make a difference – I feel fitter, and my skin has more glow. Matcha+Collagen is my absolute favorite product.
Susann AtwellTV presenter & model
-
I've been using Ancient+Brave for two months now. My nails are stronger, my hair grows faster, and I even have baby hair. I haven't had that in ages!But the best part is the matcha and cacao! Both accompany me throughout my day and give me a boost. Sometimes I add a serving of Extra True Collagen to boost both. I'm a super fan!
Stephanie HielscherAuthor & Podcaster
This is what matters
-
Bioavailable collagen with no additives
-
Bovine collagen sustainably produced in the EU
-
Marine collagen sustainably sourced from wild-caught fish
-
Ingredients never sourced from the endangered species list (botanicals & animals)
-
30 Day Confidence Guarantee i
Journal
-
Electrolytes are not just for fitness enthusiasts…
The ancient story of electrolytes When you hear the word ‘electrolytes’ what springs ...
-
Beyond muscle: creatine's role in brain health
The brain - our fleshy supercomputer - is one of the most powerful and precious organs we have. S...
-
Fascia - is this the body’s richest sensory organ?
We tend to think of the body in separate parts - systems working alongside one another. But benea...
-
Easy Protein Pancakes Made with Brave Ancestral Protein
Support your protein intake with our tasty, nutrient-rich protein pancake recipe. A great a...
-
Do collagen supplements work? New study confirms the benefits
Collagen science has hit the headlines with a new study highlighting the many wellbeing benefits ...
-
Protein Mythbusting
Protein. It’s become one of the loudest words in the wellness space. It’s talked about in nu...
-
Our Guide to Protein
How much protein do you need in a day? What are the top food sources of protein? At Ancient + Bra...
-
Brave Ancestral Protein Origin Story
Not a gym shake, nor a meal replacement, Brave Ancestral Protein exists for what we lift and has ...
-
Laying your foundations - daily practices for a balanced life
It’s easy to get swept up in the latest trends - biohacks, gadgets, or Instagram-worthy rituals p...
-
Functional Mushrooms: Nature's Ancient Remedy for Optimal Immune Function
For centuries, cultures worldwide have used mushrooms not just as a food source but also f...
-
Embracing the Pause: A Journey of Empowerment through Menopause
In recent years, there has been a notable increase in awareness and education surrounding menopau...
-
Why we created True Creatine+
As the Head of Innovation at Ancient + Brave, my work is not just about creating products - it's ...
-
5 Common Creatine Myths Busted
Does creatine cause hair loss? Can creatine make you gain weight or cause water retention? Let's ...
-
The gut-body connection: how your gut health shapes your skin, hormones, mood and more.
The importance of gut health is finally being shouted from the rooftops - and we couldn’t be happ...
-
True Biome: The Next Chapter in Gut Health Science
True Biome is a formula designed not as a quick fix, but as a quiet, daily ritual tending to the ...
-
Thriving together - life in a microbial world
You are only 10% human. The rest? Microbes. Tiny bacteria, fungi, and viruses that have bee...
-
Is human connection the overlooked secret to thriving?
With wellness routines becoming increasingly intricate—layered with skincare routines, warm baths...
-
To the women who paved the way - the healers, the rebels, the changemakers
It’s 2025, and hearing a woman lead a conversation on health is simply, and thankfully, the norm....
-
Closing the Women’s Health Data Gap
In this journal, we explore the historical reasons why women's health is understudied in the UK a...
-
The Six Essential Pillars of Lifestyle Medicine
By Dr Anne Latz, Physician for Lifestyle Medicine, Psychosomatics & Prevention Why Lifestyl...
-
Science, Longevity & Being Brave Enough to Buck the Trend
Longevity has always fascinated me. Especially lately, after an online calculator told me (rather...
-
Why women need fats
It’s time for the weekly shop, and whilst weaving through the aisles grabbing your (nutrient-dens...
-
Not Another Wellness Routine: A Lifestyle to Live
For some, wellness is a genuine passion. Habits and routines that they’ve fallen in love with. An...
-
Beauty from Within - Embracing Positive Aging in our Skin
There’s a delicate, and sometimes difficult, balance of lovingly accepting the skin we are in and...
-
Collagen, Controversy and Conscious Choice
In the world of wellness, collagen holds an almost iconic place - celebrated by some, dismissed b...
-
The secrets of the Blue Zones: What we’ve learned about living well
In our quest for health and happiness, it’s easy to get caught up in the latest fads - chasing th...
-
More self-care, less control: rediscover your relationship with food
On our journey towards greater wellbeing, it’s easy to fall into the trap of constant striving –...
-
This is what exercise looks like: fitness reimagined – for real life
Life got… full, fast. Our modern world can feel like a lot. Complex wellness protocols, mornin...
-
Retrain your brain – for greater mental strength and inner balance
Author: Dr Myriam VorderwülbeckePsychological PsychotherapistMSc Psychology Our brain is an incr...
-
Green energy: Focused rather than overexcited – Matcha, the gentle source of caffeine
In a world where caffeinated drinks are everywhere, many of us are all too familiar with that ji...
-
A day with Ancient + Brave – the ultimate guide to performance and balance from a nutrition expert
Movement, focus and mindful pauses are essential to me – both professionally and personally. A...
-
What does Ancient Wisdom mean?
When we talk about “Ancient Wisdom” at Ancient + Brave, we’re not referring to nostalgia or spir...
-
Our best chocolate recipes
We have compiled our favourite cacao + collagen recipes for you – perfect for summer or whenever ...
-
Your body. Your home. How collagen forms the basis for strength and structure
Your body is your home. And like any lovingly cared for home, your body needs regular care – thro...
-
True Hydration: Origin Story
Introducing True Hydration. Inspired by the natural electrolytes found in coconut water, this int...
-
Embrace the rhythm of life: Facing each phase of your womanhood consciously
Life unfolds in cycles, brimming with complexity and perpetual change. From the rhythmic shift of...
-
True Omegas+ origin story
At Ancient + Brave, we’ve always believed that true wellness means nurturing both your body and t...
-
Ultimate beginners guide to taking collagen
It’s likely you’ve already heard talk of the benefits of collagen. This blog dives into the impor...
-
The top 10 myths about collagen supplements explained: facts vs. fiction
In recent years, collagen has gained tremendous popularity as a supplement for skin, hair, joints...
-
Everything you need to know about Type 1 + Type 2 collagen (and how they live in harmony)
Dip your toe in the world of collagen and you soon start to see that, beyond the well documented ...
-
The power of nature: raw cocoa – enjoyment, health and tradition
Across many cultures, winter is a time to nourish both body and soul. As nature slows down, th...
-
How long does it take for collagen to start working?
Introduction: Collagen is often referred to as the "building block" of our bodies, given its cruc...